One of the great things about WordPress is the stats feature, hands down it is the killer feature that keeps me here. With a single click I can see what posts are popular and use that information as a gage when I am planning future posts. Not to say that popularity is the sole motivator for how I manage my blog, but it is of course a factor.
Like all things that can “indicate popularity” people become obsessed with stats, and some creative coders manipulate this personality flaw of these bloggers. These “code magicians” can give you access to products to drive up your stats, but few do it in a way that legitimately increases readership of your blog. An example is a product that has dogged my stats for some time: Alpha Inventions.
The premise is this: Alpha scans blogs on services like WordPress and aggregates them. The blogs it grabs are then displayed on a screen run by Alpha with the page changing every few seconds. The idea is that this site is a big advertisement for all the blogs that appear and will thus drive traffic to those sites. This seems strait forward and it certainly does drive up traffic, Alpha recently drove up my traffic by 150+ hits in a single day for a simple update to my “about” page.
However, this traffic is in no way legitmate and only serves to warp your stats and thus cripples the useful stats tool which CAN help you drive REAL traffic to your site which results in actual readers. Why would I say this? Simple, each time your site goes up on the the Alpha website your blog counts it as a hit regardless of whether the person seeing it decides to visit your site and actually read (and maybe subscribe to) your content. So in the end you’re traffic hasn’t really gone up and now you have no idea what posts are popular.
I have read several forum threads about this one product and it was a real challenge for many people to convince the inventor to even allow an opt-out. Basically the guy just didn’t get it. In his view blogger content is public, search engines crawl our pages all the time, so whats the problem? Clearly the guy is not a blogger and has never used the tools of the trade. I have no problem with this blog being public or search engines crawling it to increase my search rating; but these things do not fowl up my stats… Alpha does. After some very long threads the guy finally put in an opt-out page, which is not very easy to find (there is no link I can find on his main page, I found it on a support thread after two hours of reading support threads). So if you are in the same boat as me, here is the link to block this site: alphainventions.com/block
Ideally this service would be an opt-in for those that want it, rather than being an opt-out and an added annoyance to blog authors everywhere…as if we do not already have enough. I know Alpha hasn’t made any friends here at Alltech.
Filed under: Security, Webware | Tagged: alpha inventions, alphainventions, alphainventions.com, block, blog, blogger, blogging, hits, opt-out, scam, stats, traffic, wordpress | Leave a Comment »
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